Sustainable Forestry: Are Forest Certifications Doing their Job?
May 12, 2022
Wild Lands Advocate Wilderness Watch update by: Devon Earl, AWA Conservation Specialist
Click here for a pdf version of the article.
As consumers become more and more aware of environmental concerns such as the loss of intact forests, or climate change, a market for “green” products is born. Many consumers want to make choices that won’t be detrimental to the environment, understanding that sustainable practices are the only way to maintain the quality of life that many of us enjoy, including shelter, warmth, clean air and drinking water, and improve the quality of life for those whose needs still are not met. This evolving market for green products has at times pushed industries towards making positive changes in their operating practices to support sustainability. However, if companies in an industry such as forestry can appear sustainable to consumers, while doing little towards prioritizing environmental sustainability, they potentially make more profits.